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When someone clicks your ad, the actual amount you're charged will be:

When someone clicks your ad, the actual amount you're charged will be:
http://www.certificationanswers.com/en/when-someone-clicks-your-ad-the-actual-amount-youre-charged-will-be/

A) The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
B) The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
C) The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
D) The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit


Explanation: Actual CPC is often less than max. CPC because with the AdWords auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.



The answer is in the upper link.

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